Join us for an intimate fireside chat with creator Amanda Rach Lee, founder of Shop ARL moderated by Hannah Doyle from The Publish Press. Discover how Amanda transformed her creative passion into a successful stationery brand, and listen in on the behind-the-scenes stories of running a business.
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Amanda Rach Lee is an artist & content creator who has been sharing her work online for over 12 years. Her work has been seen in Martha Stewart Living, Women's Health, NYTimes, and Harvard Business Review.
In 2019, she started Shop ARL with the Doodle Planner - a coloring book planner aimed to help people be creative in their daily lives. Shop ARL has since expanded into various areas; notebooks, pencil cases, stickers, accessories, and even digital goods. More recently, the brand's Lil Doodle Friends universe was started with the release of their plush toy blind boxes.
Hannah Doyle is a writer and editor at The Publish Press, a 3X weekly newsletter covering the business of creators. She has spent four years reporting on the inner workings of creators' operations, the creative process, and the emerging talent shaping the future of the industry. She lives in Los Angeles.
There will be no products available for sale at this event, but we invite you to stop by the Shop ARL LA Pop-up shop on November 8th, 2025. Click here to RSVP.
